Apple/Samsung case emails about marketing, not invention
Those [marketing] themes continued Friday [April 4, 2014], with Samsung's defense emphasizing what it saw as Schiller's frustration with Apple's marketing effort.
Another email, presented during Schiller's cross-examination Friday, revealed that after watching one Samsung pre-Super Bowl ad, Schiller commented in an email to Vincent: "It's pretty good and I cant help but think 'these guys are feeling it' (like an athlete who can't miss because they are in the zone) while we struggle to nail a compelling brief on iPhone...Something drastic has to change. Fast."
And, from Forbes, basically saying patent fights over hardware are looking backward:
The real innovator’s dilemma now lies in how companies like Apple embrace the platform. Let’s call it something else – the platform-owner’s dilemma.
If hardware still provides the bulk of revenue and brand value then embracing the service platform is hard to do; the shift to services is halfhearted and new opportunities are not mined out properly.
As Kodak might have said, give away the camera, sell the film. But now, what film?