Monday, July 12, 2010

A sponsored blog with an undisclosed sponsor? "Food Frontiers" out at ScienceBlogs

A blogger at ScienceBlogs wrote on 6 July 2010:

Seed has, in its corporate wisdom, decided to let Pepsico buy its way into a blog on ScienceBlogs. Pepsi writes SMG a nice check, and suddenly their content gets mixed in to the ScienceBlog RSS feeds, the ScienceBlog feed to Google News, etc., exactly the way that my blog posts do.

On July 12:

ScienceBlogs by SEED removed a blog called “Food Frontiers” from its website last week, after complaints over its sponsorship. The blog was started by Pepsi and written by Pepsi employees, leading many Sb bloggers to assert that it was merely advertising, and should not be hosted by ScienceBlogs. Some bloggers even quit in response. After first making some changes to clearly indicate that Food Frontiers was a sponsored blog, Sb decided to completely remove the blog from its site.

ScienceBlogs notes:

ScienceBlogs was created by Seed Media Group. We believe that science literacy is a pre-condition for progress in the 21st century. At a time when public interest in science is high but public understanding of science remains weak, we have set out to create innovative media ventures to improve science literacy and to advance global science culture. To learn more about what we do and why we do it, please visit

Advertise on the ScienceBlogs Network

ScienceBlogs is the latest venture of Seed Media Group. We partner with forward-thinking brands to communicate their innovations to our fast-growing audience of influencers. Visit to learn more.

**Recall all the fuss in the IP community about the anonymous "patent troll tracker" who in fact was an employee of Cisco?

Frenkel and Yen: the Cisco Kid and Pancho, or the Lone Ranger and Tonto?


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