Trademark beef in Somerville, New Jersey over "Cheech's Own" coffee shop on Main Street

Koo Boo Banana Inc. filed a lawsuit against Bridgewater native Steven Chiocchi over
possible trademark infringement related to Chiocchi's "Cheech's Own" coffee shop.

See Patch post, 'Cheech' Sues Somerville Coffee Shop For Using His Name

link: https://patch.com/new-jersey/bridgewater/cheech-sues-somervilles-coffee-shop-using-his-name