Bezos: We like to pioneer, we like to explore, we like to go down dark alleys
Bezos on "60 Minutes" on December 1, 2013:
I would define Amazon by our big ideas, which are customer centricity, putting the customer at the center of everything we do, invention. We like to pioneer, we like to explore, we like to go down dark alleys and see what’s on the other side.
Of Amazon and invention:
There has never been a company quite like Amazon. Conceived as an online book seller, Amazon has reinvented itself time and again, changing the way the world shops, reads and computes. Amazon has 225 million customers around the world. Its goal is to sell everything to everyone. The brainchild of Jeff Bezos, Amazon prides itself on disrupting the traditional way of doing things. A few weeks ago the company announced it was launching Sunday delivery.
Jeff Bezos: You gotta earn your keep in this world. When you invent something new, if customers come to the party, it’s disruptive to the old way.
Of the cloud
It’s called Amazon Web Services, AWS, and may soon become Amazon’s biggest business. To keep track of its massive online orders, Amazon built a large and sophisticated computing infrastructure. Amazon figured out it could also expand that infrastructure to store data and run websites for hundreds of thousands of outside companies and government agencies on what is known as the cloud.
Charlie Rose: How much of the Internet, do you run?
Jeff Bezos: It’s a good question. It’s a lot though. And people…
Jeff Bezos: Because doing so would erode trust. And that erosion of trust would cost us much more in the long term.
That long view, Bezos believes, gives Amazon a distinct edge.
Jeff Bezos: The long term approach is rare enough that it means you’re not competing against very many companies. 'Cause most companies wanna see a return on investment in, you know, one, two, three years.