Tuesday, November 22, 2011

Trump asserts brand value: at $3 billion his biggest asset -- by far -- is brand value

Donald Trump's biggest asset is brand value; from yahoo.tv:

On page 182, Trump lists holdings including $1.37 billion in New York City commercial properties and $1.22 billion in club facilities and related real estate. Liabilities include some $374 million in loans and mortgages.
At $3 billion his biggest asset -- by far -- is brand value, which according to a note "has been established by Predictiv, the highly respected brand valuation company."

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