Trump asserts brand value: at $3 billion his biggest asset -- by far -- is brand value
On page 182, Trump lists holdings including $1.37 billion in New York City commercial properties and $1.22 billion in club facilities and related real estate. Liabilities include some $374 million in loans and mortgages.
At $3 billion his biggest asset -- by far -- is brand value, which according to a note "has been established by Predictiv, the highly respected brand valuation company."
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