Thursday, April 07, 2011

The C64x: will a trademark and nostalgia win in the marketplace?

One may find the story of the C64 on wikipedia. The company that created the C64 filed for bankruptcy in April 1994. But, of course, the brand lived on, and now there's a product launch of a retro-product, the C64x. Note also the wikipedia entry for Commodore International Corporation , including the text: "with the hope the Commodore brand would help them take off."

from USAToday:

In an interview with The New York Times, Commodore USA president and CEO Barry Altman says the computer could appeal to consumers seeking a device with a retro style or "30- to 40-year-olds who owned the original Commodore 64 and want the nostalgia of their first machine."

from businessinsider :

The new C64x modern-day computer is packed inside the vintage 64 casing, and is available for purchase from the Commodore website, in five different arrays: Barebones, Basic, Standard, Deluxe and Ultimate, ranging from $250 for the bare necessities to $895 for the full package. They're said to start shipping between mid-May and early June.



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