Friday, March 04, 2011

Pork Board drops "The Other White Meat" slogan

Seeing pork sales flat, the Pork Board has dropped its campaign involving --"The Other White Meat" -- and is going to "Pork: Be Inspired."

The logic seems to be to boost sales among current consumers, rather than to focus on gaining new consumers.

The piece notes that only consumption of chicken has been growing in the US:
While beef consumption has been gradually declining and pork consumption has remained flat, chicken consumption has increased in the past two decades, the USDA data shows.

Key word:


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