"Right of Publicity" explored on "The Good Wife" on 15 Feb 2011

In an alternative fictional variant on the movie The Social Network, The Lockart Gardner lawyers try a defamation suit on behalf of their young computer whiz, but then switch to a right of publicity theory. They hit paydirt when they explore the product placements in the movie, showing the movie to be commercial, rather than a transformative work of art.

The episode is titled "Net Worth," and it includes F. Murray Abraham as the lawyer representing the movie studio.

Blake and Kalinda have an interesting encounter.

A line: the last refuge of the loser is to not be wrong.

The show ends with Will's second message to Alicia, with Will giving an untrue account.