Thursday, November 11, 2010

Amazon's US 7,831,439, System and method for converting gifts

The first claim states:

A computer-implemented data processing system comprising:

a memory that stores gift conversion rules; and a processor in communication with the memory that: generates a user interface configured to permit a gift sender to order a product as a gift for a gift recipient via a network service; and executes gift conversion logic that permits the gift recipient to specify the gift conversion rules, wherein the gift conversion rules specified by the gift recipient define a manner in which gifts purchased for the gift recipient may be automatically converted, wherein at least one gift conversion rule identifies the gift sender who has ordered a product as a gift for the gift recipient, such that whether the gift is converted is determined based at least in part on the identity of the gift sender specified in the at least one gift conversion rule.

A device claim that reads like a method claim?

Claim 44:

In a non-transitory computer readable medium associated with a computing system, a graphical user interface generated on the computing system by the contents of the non-transitory computer readable medium, the graphical user interface comprising: a plurality of displays caused to be displayed by the computing system that receive information from a gift recipient to configure gift conversion rules, the gift, conversion rules defining a manner in which a gift selected for the recipient by a gift sender using a network commerce service may be automatically converted, wherein at least one of the gift conversion rules identifies potential gift senders, such that whether a gift selected by a gift sender for the gift recipient using a network commerce service is automatically converted is determined based at least in part on whether the gift sender is one of the potential gift senders identified in the at least one gift conversion rule.

Application 11/370,772 was filed on March 8, 2006 and, yes, Jeff Bezos is a named inventor, along with Colin Bryar.

Refeences cited include:

Shedden, Juliet, "Thanks for the Gift, Now How Do I Get What I Really Want?", Jan. 10, 2004, The Guardian, 4 pgs. cited by examiner .
Sherry, Jr. et al. ; "The Disposition of the Gift and Many Unhappy Returns", Spring 1992, Journal of Retailing, vol. 68, No. 1, pp. 40-65 (26 pgs). cited by examiner.

The prosecuting firm was Knobbe, Martens, Olson & Bear LLP .

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