University of Wisconsin targets infringers of its "motion W"
The University of Wisconsin is going after Waukee High School, a suburban high school west of Des Moines over its trademarked motion W logo.
Cindy Van Matre, UW's director of licensing: "You can't put a dollar figure on the value of the motion W. But we have to protect it so it doesn't become a generic type of logo. If it's not associated with UW, anyone can say you haven't controlled the use of it."
See UW targets schools using its helmet logo; Wisconsin aims to protect 'Motion W,' Milwaukee Journal Sentinel (3 Dec 06)
Cindy Van Matre, UW's director of licensing: "You can't put a dollar figure on the value of the motion W. But we have to protect it so it doesn't become a generic type of logo. If it's not associated with UW, anyone can say you haven't controlled the use of it."
See UW targets schools using its helmet logo; Wisconsin aims to protect 'Motion W,' Milwaukee Journal Sentinel (3 Dec 06)
posted by Lawrence B. Ebert at 7:31 PM
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