Thursday, November 21, 2019

Pricing errors by Taco Bell for the "chalupa box"

In October 2019, Newsweek had an article titled NEW JERSEY COUPLE TAKING TACO BELL TO FEDERAL COURT FOR $2.18 , which included text

The suit claims that in May 2018 the New Jersey couple saw a TV commercial for Taco Bell's Chalupa Cravings Boxes that advertised the price as five dollars for a Chalupa Supreme, Five-Layer Burrito, Crunchy Taco, Cinnamon Twist and medium drink. Intrigued, they drove out to Route 22 and ordered two of the meals.

The couple were shocked when the cashier charged them $12.99 instead of the $10 they were expecting. Besides sales tax amounting to $0.81, the location charged the couple an additional $1.09 for each of their meals. They raised the issue to the manager and claim that he told them that the commercial contained "legal fine print" that prices could vary by location.


The suit was originally filed in Superior Court in Middlesex County, but Taco Bell's attorneys successfully petitioned to have it transferred to federal court because the company's headquarters are not in the state.

Fast forward to November 2019, and a Taco Bell in Tarpon Springs literally has a sign saying the Chalupa Box is $5.00 [below] but one will in fact be charged $5.69. The sign also says the individual "double chalupa" is $5.69.



Post a Comment

<< Home