Sunday, February 05, 2012

"60 Minutes" on February 5, 2012

"60 Minutes", featuring old stories on Dolly Parton, Anna Wintour, and Meryl Streep, started at 8pm, opposite the half-time of Super Bowl 46.

Of the Super Bowl ads, there was an ad with cross-branding between Chevy trucks and Twinkies, with a knock on Ford. General Electric had cross-branding with Bud.

Of direct branding, of the mention of The Lorax, note from wikipedia: On July 28, 2009, it was announced that Universal Studios and Illumination Entertainment are teaming up to produce a 3-D, CGI film based upon the book. It will be co-directed by Chris Renaud and Kyle Balda, produced by Chris Meledandri, with Cinco Paul and Ken Daurio writing the script. The film is targeted for a March 2, 2012 release, what would have been the 108th birthday of Seuss, who died at 87 in 1991.
The cast includes Danny DeVito as the Lorax, Zac Efron as Ted, Ed Helms as the Once-ler, Rob Riggle as new villain O'Hare, and Betty White as Grammy Norma, Ted's grandmother. Taylor Swift has also been cast as Audrey, Ted's romantic interest.

Query: does the movie actually reflect the Dr. Seuss-envisioned story of The Lorax?

**Clint Eastwood did an interesting commercial on "imported from Detroit," ending with the second half is just about to begin.


Post a Comment

<< Home