Sunday, October 23, 2011

"60 Minutes" on October 23, 2011

Steve Jobs is the topic on "60 Minutes" on October 23, 2011.

Walter Isaacson was asked by Steve Jobs to do his bio, just prior to Jobs' operation. The book titled "Steve Jobs" will be in book stores on October 24. The book is done by Simon & Shuster, a division of CBS. Jobs could be very petulant, very brittle. I want to be with people who demand perfection. Paul Jobs was a salt of the earth guy. As to adoption: not abandoned, chosen. Steve Wozniak. Copy and improve the blue box. Users could make free phone calls. The blue box was the beginning of Apple. Jobs was one of the first 50 employees of Atari. He was put on the night shift. Abrasive and cantankerous character. Then Jobs went to India. Great spiritual leaders in India have intuition. With a $1300 investment, Jobs and Wozniak founded Apple. Jobs wanted to sell things. Jobs was not eager to be an employee of a company like HP. The Apple II. At age 25, Jobs was worth $50 million, on paper. About 100 people became millionaires when Apple went public. Wozniak was giving away stock options. Story of friend Daniel. Issue of daughter Lisa. Steve's reality distortion field. Bend any fact to suit his purpose. Jobs would say: we need to have this done by next month. Jobs could drive himself by magical thinking. Jobs had a belief that he was chosen, special. Mercedes coupe without a license plate. The normal rules shouldn't apply to him. [Jobs] didn't succumb to authority. In 1984, the Macintosh. Jobs was not the world's greatest manager. Confrontation with John Scully. There was nothing worse than being abandoned by Apple. Jobs got Pixar for $5 million. Then, Apple bought NeXT computer. Apple is about 90 days from bankruptcy. Jobs drew a chart with four boxes. "They changed the world." Not just ad copy, but a manifesto for Apple. The people who are crazy enough to think they can change the world, are the ones who do.

When Jobs returned to Apple in 1997, Apple had just 5% of the computer market, and was nearly broke. Jobs grew Apple; Crossroads of science and the humanities. Clip of conference from Jan. 2007: introducing the iPhone. Apple had end to end control. Walled garden. Jobs' home in Palo Alto was a normal home, with a sidewalk. Jobs talked about others buying Rolls-Royces, and becoming "bizarro" people. In 1986, Jobs began searching for his biological mother. Then, Jobs learned he had a sister (Mona Simpson). Then, a journey to find the birth father. Jobs: I learned a little bit about him, and I didn't like what I learned. Of Jobs' cancer --> Cancer discovered when Jobs checked for kidney stones in 2004. Jobs tried to treat cancer with diet. "I didn't want my body to be open." Magical thinking. In 2008, iPhone3 was unveiled; Jobs lost weight and looked frail. Story about hormone imbalance. Can't withhold information from shareowners, vs. privacy rights. Jobs focussed on the products: iPhone and iPad. Was thinking about an easy to use television. The last meeting with Isaacson was in mid-August. Of after-life: after cancer, believed in afterlife more. But, then it's like an on-off switch. Jobs didn't like putting on/off switches on Apple devices.

The last third of the hour was a story by Lesley Stahl on the interest of autistic children in iPads. Initially, Lesly was with Joshua Hood. Now, Joshua uses the iPad as his voice. Joshua has an obsession with World War II. Proloquo2Go. Clip on Beverly School in Toronto, Canada. How effective is the iPad with the students. Sabrina and Nathan. University of Pittsburgh, Dr. Walter Scheider. Temple Grandan's brain was scanned. She has Asperberger's High definition fiber tracking. Image shows impaiment pattern.


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