Thursday, December 30, 2010


The first claim of the published application SOCIAL NETWORKING IN SHOPPING ENVIRONMENTS states:

A method for providing social networking services in a shopping context, comprising:retrieving information identifying an article available for sale that is of interest to a user;receiving an input defining a request relative to the article, wherein the request requires a response from other users;providing the retrieved information and received request to a remote kiosk, wherein the kiosk is accessible to the other users and is within a maximum distance from the user.

The "summary of invention" includes the text:

[0004]This is directed to a system and method for providing social networking services in a shopping context in accordance with one embodiment of the invention. The social networking services provided can be used in other contexts, such as while traveling, out in the town, or other places that a user may go.

[0005]In a shopping environment, a user may identify one or more articles of interest. Before purchasing the articles, the user may wish to consult with friends or other people. To do so, the user can use a mobile device to transmit identifying information for the articles to mobile or other devices of the user's friends (e.g., some or all friends in an address book, or just friends located within a maximum distance of the user, for example in the same mall). The identifying information can include links to databases of the articles, images or photographs of the articles, location information for the friends to see the articles (e.g., identify a rack in a store where an article of clothing was found) or any other suitable information. The user's friends can review the identified articles, and provide comments for the user. For example, the user's friends can give a thumbs up/down, a star rating, a comment (e.g., text, audio or video), or any other type of comment.

[0006]In some embodiments, the user can receive recommendations of other articles to purchase instead of or in addition to the initially identified articles. For example, other users can provide identifying information for other articles available for purchase. As another example, other users can identify other articles already owned by the user that would go well with articles available for purchase (e.g., articles previously identified by the user, or articles identified by other users). The received recommendations can include comments to assist the user in determining whether to make a purchase. The recommendations provided by friends can include articles available in the store in which the user is shopping, in other stores (e.g., in the same complex or mall), online or from remote sources (e.g., links to an online store or to a catalog from which articles can be ordered) or from any other suitable source.

First named inventor: Stanley Ng

The prosecuting law firm: KRAMER LEVIN NAFTALIS & FRANKEL LLP


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