Apple sued over lack of privacy in iPhone

Talking about a California suit against Apple and others including makers of popular apps such as Textplus4, Paper Toss, Weather Channel, Dictionary.com, Talking Tom Cat and Pumpkin Maker , a CNBC story ends:

The Unique Device ID that Apple assigns to its devices has become an attractive feature for third-party advertisers looking for a way to reliably track mobile device users' online activities, one of the lawsuits said.

"None of the defendants adequately informed plaintiffs of their practices, and none of the defendants obtained plaintiffs' consent to do so," one lawsuit alleged.