Reasons for abandoning trademark applications

From an article about trademarking "Model E"


Robin Bren, trademark Attorney and Partner at Intellectual Property Law Firm Oblon, Spivak, McClelland, Maier & Neustadt, had earlier explained that companies usually abandon trademark applications for two reasons: that the company may not be planning on using the name anymore, or that the company might be "mitigating" risk.



link: http://www.techtimes.com/articles/148939/20160411/if-ford-did-not-block-trademark-for-model-e-tesla-would-have-completed-a-word-after-model-s-model-x.htm