Thursday, August 27, 2015

Did the proposal of McWhopper create consumer confusion?

There's buzz about the BK proposal to create a
McWhopper, if only for a day.

Implicit is the idea it would be a
Hybrid of a Whopper and a Big Mac, which
Inherently are different products.
Such an item would cause consumer confusion.

A bit of brand trivia. The original name
for Gerry and the Pacemakers was
Gerry and the Mars Bars. The latter
did not happen.


For some of the details:

http://www.sandiegouniontribune.com/news/2015/aug/27/burger-king-proposes-mcdonalds-mcwhopper/

http://kwqc.com/2015/08/26/burger-king-wants-to-join-forces-with-mcdonalds-to-create-the-mcwhopper/

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