"60 Minutes" does trademarks on 10 May 2015
From the piece on "CrossFit":
Glassman says he spends most of his time defending the CrossFit brand with an iron fist.
Greg Glassman: If you don't defend it, you won't have a brand for long. We are in shark-infested waters and I've got--shark-repellent attorneys.
Sharyn Alfonsi: How many attorneys do you have working for you now?
Greg Glassman: Dozens. They're everywhere. They're everywhere. Like freakin' leprechauns.
The most exercised muscle at CrossFit may be this man, their general counsel. He oversees a legal staff of 12 but Glassman has hired another 80, eight - zero, outside law firms to defend its reputation and its trademark.
They've gone after a company selling bogus CrossFit-branded jump ropes, taken on gyms in Puerto Rico and Germany who used their name without permission, and are suing the publishers of a study that allegedly contained made-up information about CrossFit's safety record.
Greg Glassman: I love my lawyers. I love my lawyers.
Another trademark matter:
And the winner is crowned the fittest man or woman on Earth...
Announcer: "Camille Leblanc-Bazinet!"
A title you'll be shocked to learn Greg Glassman had his lawyers trademark. He told us no one in the world is in better shape than the Games' top athletes.