CBS Sunday Morning on 12 April 2015 featured the Kind bar of David Lubetzky.
Days later, Bloomberg reported a problem with the FDA:
“Your products do not meet the requirements for use of the nutrient content claim ‘healthy’ on a food label,” William Correll, director of the Center for Food Safety and Applied Nutrition, said in the letter, dated March 17 and released publicly on Tuesday. “You should take prompt action to correct the violations.”
The U.S. regulatory agency said the Kind bars -- Fruit & Nut Almond & Apricot, Fruit & Nut Almond & Coconut, Plus Peanut Butter Dark Chocolate + Protein and Fruit & Nut Dark Chocolate Cherry Cashew -- have too much saturated fat to be considered healthy. The FDA standard is less than 1 gram, while the dried fruit and almond bar contains 3.5 grams.
Thus, there are some labeling issues with Kind bars.