"60 Minutes" for January 6, 2013
Second, design thinking. Charlie Rose talks with David Kelley at Ideo. The first computer mouse for Ideo. Incorporate human behavior into design. Instead on just one thread. Get to a place you can't get to with just one mind. Unorthodox approach to problem solving. Collaboration, diversity. Build on one another's ideas. Empathy for the consumer. See when they grimace. To really build empathy, observe people. Jobs made Ideo. With no preamble, it's Steve. Apple III and Lisa. For $17, make a mouse. Make it intuitive for the human. Rubber coating the ball; no seams. "I thought you were good." Kitchen tools; heart difribillator. SteelCase turned to Ideo to re-invent the school desk. Empathetic to people. Kelley's first job was at Boeing; the lavoratory occupied sign. Stanford University's product design program. Jobs to Kelley: Go straight to Western medicine. Branscomb Farms. Helped people to find confidence in their creativity.
Third, Lionel Messi of soccer fame. Could Barcelona's famed soccer academy, La Masia, be a model for America to nurture future superstars, as Spain did with Lionel Messi?