Tuesday, September 18, 2012

MTV, Jersey Shore, and reinvention

Chris Linn of MTV on Jersey Shore:

The show continues to do incredibly well in the ratings. Even in its last season it was the No. 1 show in 12-34 each week. We didn't even get to a step to discuss negotiating for another option and other season. So it's not a matter of negotiations. It was a decision we made for the good of the franchise and the channel. Our audience also demands reinvention from us. We've had Jersey Shore on our air for a while now and it's burned brightly and been a big piece of who we are, but we don't want to repeat ourselves. We've constantly looking to reinvent. It's a difficult choice to kill your baby, but sometimes you have to do that and move on.

from MTV Explains Why The Situation and His Jersey Shore Pals Had to Go


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