Orbitz distinguished Mac users from PC users; Orbitz complains about WSJ
The Wall Street Journal had broken the story, but Orbitz complained:
In a Tuesday tweet, Orbitz CEO Barney Harford said the Journal's "confusing headline" and subscription paywall that prevented non-subscribers from reading the whole story sent a "distorted message about @Orbitz Mac users recommendations. Editors need to fix."
See also Is Orbitz steering Mac users toward pricier hotels?