“Apparently Rolex doesn’t know the difference between a sandwich and a watch.”

Note the case in SDNY captioned Rolex Watch U.S.A. Inc. v. Rolex Deli Corp wherein the Rolex watch people are going after a deli named Rolex.

Rolex theories include trademark infringement and tarnishment. Shawqu Ali, owner of the deli said “apparently Rolex doesn’t know the difference between a sandwich and a watch.”