Lawyers who blog
From a post titled
Get Your Law Blog Off Your Law Firm Website
A blog is not a direct marketing tool; it serves a very different purpose. Blogs are meant to be read. By people, that is, not search engines. They can (and should) include FAQ posts and award announcements, but those posts won’t keep readers coming back. Blog posts are not ad copy (nor are they legal briefs). Blogging is often a unique combination of journalism, commentary, and (sometimes) inciting a riot.
**Separately, in the "Blinking Red Light" episode of The Mentalist on November 3, 2011, the blogger did it, and the blogger was killed. Actor David Paymer (born 1954) played the blogger "James Panzer."
Get Your Law Blog Off Your Law Firm Website
A blog is not a direct marketing tool; it serves a very different purpose. Blogs are meant to be read. By people, that is, not search engines. They can (and should) include FAQ posts and award announcements, but those posts won’t keep readers coming back. Blog posts are not ad copy (nor are they legal briefs). Blogging is often a unique combination of journalism, commentary, and (sometimes) inciting a riot.
**Separately, in the "Blinking Red Light" episode of The Mentalist on November 3, 2011, the blogger did it, and the blogger was killed. Actor David Paymer (born 1954) played the blogger "James Panzer."
posted by Lawrence B. Ebert at 6:44 AM
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