“We won’t be seeing The King for a while"
BurgerKing's "The King" logo/mascot/representative is out.
TIME wrote: The old ad campaign featured The King sneaking up on unsuspecting customers in dark tunnels and in their homes. It didn't really give a consistent message about Burger King's strengths.
Maybe "The King" was a really disconnected symbol, not merely inconsistent. Certainly not a high moment in trademarks.
See IPBiz
Consumer disconnect at Burger King? .
Link for TIME story: http://newsfeed.time.com/2011/08/20/burger-king-dethrones-its-creepy-king-mascot/#ixzz1VfDLeSSR
TIME wrote: The old ad campaign featured The King sneaking up on unsuspecting customers in dark tunnels and in their homes. It didn't really give a consistent message about Burger King's strengths.
Maybe "The King" was a really disconnected symbol, not merely inconsistent. Certainly not a high moment in trademarks.
See IPBiz
Consumer disconnect at Burger King? .
Link for TIME story: http://newsfeed.time.com/2011/08/20/burger-king-dethrones-its-creepy-king-mascot/#ixzz1VfDLeSSR
posted by Lawrence B. Ebert at 4:51 AM
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