Did Audi copy EMINEM/Chrysler commercial?
The lawsuit was specifically about use of ‘Lose Yourself’ , but underneath was the issue that Audi copied Chrysler's SuperBowl commercial involving Eminem.
The HBR mantra of "plagiarize with pride" doesn't work so well when there are intellectual property rights involved.
See EMINEM’S CAMP SUES AUDI FOR UNAUTHORIZED USE OF ‘LOSE YOURSELF’ IN COMMERCIAL
The HBR mantra of "plagiarize with pride" doesn't work so well when there are intellectual property rights involved.
See EMINEM’S CAMP SUES AUDI FOR UNAUTHORIZED USE OF ‘LOSE YOURSELF’ IN COMMERCIAL
posted by Lawrence B. Ebert at 3:16 AM
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