Non-traditional trademarks, including color
IPelton has a post titled Examples of non-traditional trademarks: scents, textures, uniforms, and more
One of the examples is the color yellow applied to plastic baseball bats, to The Wiffle Ball, Inc .
Recall when there was a big fuss about color trademarks? Trademark Protection in Color: Do It By the Numbers!, 84 Trademark Rep. 379 (1994).
***On the general theme of premium branded products competing with generics in the days of recession (and after), see
Premium Brands and Private Label Products: The Inflation Challenge :
What happens to the relative position of premium brands and private level competitors when the Great Recession gives way to a sub-par economy recovery, under unusual credit and interest rate circumstances, and low inflation suddenly gives way to inflationary pressures in commodities?
One of the examples is the color yellow applied to plastic baseball bats, to The Wiffle Ball, Inc .
Recall when there was a big fuss about color trademarks? Trademark Protection in Color: Do It By the Numbers!, 84 Trademark Rep. 379 (1994).
***On the general theme of premium branded products competing with generics in the days of recession (and after), see
Premium Brands and Private Label Products: The Inflation Challenge :
What happens to the relative position of premium brands and private level competitors when the Great Recession gives way to a sub-par economy recovery, under unusual credit and interest rate circumstances, and low inflation suddenly gives way to inflationary pressures in commodities?
posted by Lawrence B. Ebert at 4:39 AM
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