Team Bimbo

After buying up a number of American bakeries, including Entemann's and Thomas's English Muffins, Bimbo Bakeries is going into sports, as seen in the headline Phila. Union is now officially team Bimbo .

IPBiz previously illustrated the Bimbo trademark [ Trademark in "Bimbo" ] and discussed the Bimbo trade secret case [
Injunction in Bimbo Bakeries case maintained; secret muffin formula still safe? ]

If you were curious, although "bimbo" is spelled the same as the offensive word, the bakery name is NOT pronounced with "bim" as in "skim milk." It is not a sound alike.

The Philly Inquirer wrote:

The red, white, and blue logo of the big Mexico-based baker was plastered across PPL Park, on stadium signs, on backdrops, on shirts, and even on a Bimbo delivery truck parked outside.

How Union fans will digest having Bimbo on the front of the team jersey is unknown. The immediate reaction to news of the sponsor - it's pronounced BEEM-bo - was mixed.

"I just think it's kind of dumb," said Anne Ewing, a Union fan who lives in Philadelphia. "We'll all have to explain it over and over and over again."