Papa John's sells its pizza over the internet

In terms of trademarks and things, one observes a quarter of Papa John’s pizza orders are made via their website, and the company is going for 50%!

Papa John's did a study which found that people are more likely to spend money online if they receive some kind of reward for doing so. Hmmm, and what about the customers who buy in-store? Loyalty for them?

See also

http://ipbiz.blogspot.com/2010/02/dominos-uses-puffery-against-papa-johns.html