Mike Sorrentino fails to get trademark on "The Situation"

Mike "The Situation" Sorrentino failed to get trademarks to --The Situation-- or to --Mike Sorrentino.--

Harkening back to Bill Clinton's exposition on the meaning of "is," and more recently the government's definition of "research" in
the stem cell saga, Sorrentino's people argued about the word "the": “The presence of the article ‘The’ is a key component of the mark, as it refers specifically to Mr. Sorrentino, and is reflective of how the term is used when applied to Mr. Sorrentino.”

Also, from thesmokinggun

The NYPost reported:

Sorrentino's rejection comes a month after castmate Nicole "Snooki" Polizzi was denied a trademark for her nickname.
The office ruled that "Snooki" was too similar to a registered title of a children's book, "Adventures of Snooky," about a cat who falls overboard while fishing.