On first mover advantage
It has also been called the "Tiffany Network", which alludes to the perceived high quality of CBS programming during the tenure of its founder William S. Paley (1901–90).[1] It can also refer to some of CBS's first demonstrations of color television, which were held in a former Tiffany & Co. building in New York City in 1950,[2] thus earning it the name "Color broadcasting system" back when such a feat was innovative.
In fact, CBS was the last among the major networks to implement full color broadcasting. [The point made in an episode of Mad Men.]
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