Foamy construction?

Somewhat surprisingly, the truck below is delivering construction materials:




In terms of trademark law basics, one notes that trademark rights are defined with respect to field of use. Thus, one could have a trademark for "Mr. Foamy" for construction materials, and someone else could have a trademark for "Mr. Foamy" for shaving cream. Recall Exxon's Tiger for gasoline products and "Tony the Tiger" for Frosted Flakes.

For a different trademark issue, see


Trademark in "Bimbo"