e^(ip) blog: exalted head of the unseen

IPBiz noticed the e^(ip) blog of E.M. Gill, advertising Weekly IP insights, typically with wit and brevity which included text:

So while the title Chief Intellectual Property Officer (or something similar: IP Managing Director, VP of Intangibles, Exalted Head of the Unseen) is important to differentiate IP from other functions, it is absolutely critical that we do not unintentionally disassociate our function with the core business. As an industry, instead of creating another peripheral function, our goal should be to make CEO's, CIPO's themselves.