Labels (trademarks) on CBS
There was background on the FDA, including the statutes of 1906, 1966 (Fair Packaging and Labeling Act), and 1994 (nutritional labeling). The piece included the concepts of healthy, natural and organic. It delved into the flap over Aunt Jemima's pancakes with artificial blueberries. Michael Pollan got several plugs.
Potato chips came up, with text showing that "natural" potato chips were basically the same as "regular" potato chips, although the "naturals" cost more.