Alexas refers to Microsoft's Zune as a copycat
And later:
There is nothing that new and revolutionary that would make Zune’s target population wait in lines at stores like they did with Xbox 360 in November 2005. To me, Zune seems like some sort of iPod built at Redmond. But not at all an iPod killer.
Well, like the Harvard Business Review said in 2004: Plagiarize with pride.
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