Right of publicity and trademark disputes over Einstein?

The Roger Richman Agency of Beverly Hills, acting on behalf of client The Hebrew University of Jerusalem, has been aggressively asserting rights over the likeness of Albert Einstein. There was interference with the (initial) cover of the book "Everything's Relative and Other Fables From Science and Technology" (Tony Rothman; Wiley).

Separately, there is a trademark issue as to the term "Einstein Alley."


[US 1, 14 Sept 05 issue]