Friday, January 15, 2021

Burger King logo: meet the new boss, same as the old boss?

BurgerKing is changing its logo/favicon:

Dezeen describes the switch:

Burger King's first rebrand in 20 years focuses on the American fast-food restaurant's food and its past says its designer Lisa Smith, executive creative director at Jones Knowles Ritchie. The comprehensive redesign of Burger King's visual identity by Jones Knowles Ritchie included the creation of a retro logo that closely resembles the logo used by the brand in the 1970s, 80s and 90s. "We explored a lot of different design territories, but kept coming back to the brand's original iconic logo from 1969 and 1994 when Burger King looked at its best," Smith told Dezeen.

And, yes, the "new" logo of 2021 does CLOSELY RESEMBLE the "old" logo of the 60's etc, which was

Separately, a new slogan might be "have it your way, as long as you pay, but you won't have any say." My local BK was going to charge me $0.47 for substituing barbecue instead of the normal stuff on a whopper. When I pointed out this was a substitution, the guy repeated 47 cents please. I wanted to comment. Below shows what happened.


Post a Comment

<< Home