Wednesday, March 21, 2018

Does Facebook function like Cambridge Analytica?

From a CBS news report quoting Jennifer Grygiel, a social media expert and assistant professor of communications at Syracuse University, on the Cambridge Analytica matter:

Grygiel said Facebook functions "in similar ways" to Cambridge Analytica but has access to vastly more data than the likes of Cambridge Analytica. "We saw from reports from around the last election that they were embedding staff from Facebook into the campaigns."

"In a lot of ways Facebook is functioning as a way to help campaigns target audiences -- and they have the most data, so I would say Facebook itself is another company working in similar ways," she added.



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