Tuesday, November 21, 2017

CBS "Sunday Morning" food episode on 19 Nov 2017 had some IP themes

As to patents

The Naxon bean cooker was the predecessor to the “crock pot.” “Sunday Morning” noted:

Irving Naxon's electric bean cooker, the Beanery, was inspired by his Lithuanian Jewish mother's stories of her childhood. "On Friday afternoons, as the ovens were being turned off for the Sabbath, they would put the crock in the ovens," recalled Irving Naxon's daughter, Lenore. "And then, when shabbat was over Saturday night, they would have their Saturday evening dinner."
The Beanery was one of over 200 inventions Naxon patented before eventually selling his company to Rival.
The topic of patents also arose in the story of catsup: “The 4707 has actually been patented by Heinz, the result of years of research and development. “

In the “Today’s Special” component, Susan Spencer talked about pumpkin pie spice, an invention of sorts:
Pumpkin Pie Spice is a blend of four spices: cinnamon, allspice, ginger, and nutmeg.
McCormick started the magic back in 1934. Jill Pratt, VP of marketing at McCormick: "Pumpkin pie spice was originally created to make great-tasting pumpkin pies."
The shift to “wisdom of the crowd” was seen in the story on the Black Swan restaurant, owing its fame to ranking on Trip Advisor. The Black Swan was named the Best Restaurant in the World by Trip Advisor.
The impact of the Trip Advisor credential was noticeable:
"In terms of business, it's just a game-changer," chef Tommy Banks said. "We're fully booked. We release bookings three months in advance. And people sit online at midnight and snap them bookings up. So it's amazing. You don't even have to answer the phone. Because by the time you wake up in the morning, all the bookings have gone!"

The word “innovation” arose:
What's the attraction? Innovative cooking using local products. Really innovative.
The Black Swan's signature dish, based on the previously humble beet root, treated more like a steak, with exotic toppings.
"Kind of a braised meat," Banks said, "on top of it you got horseradish and the goat's curd. And beef and horseradish is, like, the most classic English [dish]."
"So, where did that idea come from? How did you decide, 'Hmm, beet root'?"
"Well, when you got about 10,000 beet root in a field, you have to come up with a pretty original idea of something to do with it!"
Martha Stewart came up with a few trademark-worthy remarks:

I understand how oprah feels

Good for the brand

As to the topic of “multicookers,” see


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