Wednesday, February 18, 2015

IP/moral rights case involving Ahmed Mater's Magnetism

An interesting IP case is developing with allegations that an ad campaign by Swatch infringes rights of Ahmed Mater's Magnetism (2012).

The image of Mater is symbolic of the pilgrimage to Mecca, and the sacred building, the Ka'aba.

A twist to the case arises in the religious overtones. From artnet :

“Omega SA has destroyed several years of work by letting the public believe that [Mater] is mocking religion when he lives in a country with a religious police and where blasphemy is a crime—it is thus putting the artist and his family at risk,"



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