Remember HD DVD?

Within the post 15 Disastrous Product Launches That Were Quickly Killed:

HD DVD: 2 years
Sponsored mostly by Toshiba, HD DVD was supposed to become the hi-def successor to the DVD when it launched in March 2006.
But the Sony-led Blu-ray faction ended up winning the format war when Warner Bros. announced it was dumping HD DVD for Blu-ray on Jan. 4, 2008.