Monday, August 29, 2011

Trademark reference within casual dining article

Within a story titled The Great Casual-Dining Upheaval:

Ruby Tuesday, which grew revenue in its fiscal 2011 for the first time in four years, is licensing and opening stores from Lime Fresh Mexican Grill, a Florida chain that looks a lot like a certain fast-casual competitor. Lime Fresh restaurants feature hammered copper countertops and earth-toned walls and sell the usual Mexican fare—guacamole, quesadillas, burritos—made from "humanely raised" food. The chain "plays on sustainably raised, better quality, more natural ingredients—not too dissimilar to what Chipotle has done," says Robert Derrington, a restaurant analyst at investment firm Morgan Keegan. "It's clearly positioned towards a younger demographic."


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