Saturday, February 26, 2011

Growing anatomical part at KYW: breast or nose?

From time-to-time, IPBiz has done posts on bra-related patents (eg,
From time-to-time, IPBiz has covered misstatements in the media.

On February 25, 2011, Philadelphia's KYW Channel 3 presented a most interesting assertion:

Susie Arazy, an owner of a lingerie shop, says the average bra size in the U-S is a 36 Double-D, but it’s estimated 80 percent of ladies are laced up with the wrong size.
Now they’ll have more selection in the larger size that Susie says are pretty too.

The product being publicized by KYW: The maker of the L-Cup Alana bra says it gives more support and comfort than their previous Double-K.

The Daily Mail had quoted the bra-maker in January 2011:

‘Our research has shown that up to 40 per cent of women should be wearing a D-cup and above – even if they don’t yet know it.

‘We believe the UK average bra size is actually a 34E.

Hmmm, if the average is an E, shouldn't at least 50% be wearing an E cup and above?

One blog states the following:

The average breast size in the U.S. is 35.9 inches, roughly equivalent to a 34B bra, which is the average bra size in America.

HOWEVER, in a post at wikihow titled How to Measure Your Bra Size one has the text:

Although the average bra size is often quoted as 36C, most people who wear this size should actually be wearing either a 34D, 34DD, 32DD or 32E bra. The true average bra size is around 34DD.[2]

But where does footnote [2] come from? If you guessed: # ↑ The Perfect Fit - Bravissimo , you would be correct. [In passing, the wikihow site has ads to Patent Attorney/Engineer Over 36 years experience. Staff available 24/7 by phone. ]

See also Bravissimo launch the L cup bra


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