Sunday, June 20, 2010

The CAA of the DOA

On June 20, 2010, "60 Minutes" recycled its story of September 27, 2009
titled How Celebs Make A Living After Death Within the story was the text:

"We're a business agent for about 250 entertainment, sports, music and historical clients. But most of those are deceased."

"Dead," Kroft noted. "They're working stiffs."

"I guess you could say that," Roesler replied.

You could call Roesler's business a William Morris agency for the departed, the CAA of the DOA.

The "right of publicity" can survive death, just as "60 Minutes" episodes can survive their first publication.

The lead story, Assault on Pelindaba, was first reported a year and half ago. The other story on Bernie Madoff was a re-broadcast.

**OF CAA, from wikipedia-->

CAA agents employed by the William Morris Agency — Mike Rosenfeld, Michael Ovitz, Ron Meyer, William Haber and Rowland Perkins — met over dinner one night in 1975[2] after they discovered that they all had the same idea in mind: creating an agency of their own. Before they could obtain adequate financing for their new venture, they were fired.[3]

By early 1975, Creative Artists Agency was in business, with a $35 line of credit and a $21,000 bank loan, in a small rented office outfitted with card tables and folding chairs. The five agents had only two cars among them, and their wives took turns as agency receptionist. Within about a week, according to one industry insider, they had sold their first three packages, a game show called 'Rhyme and Reason', the 'Rich Little Show' and the 'Jackson Five Show'.


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