Friday, January 11, 2008

"Getting Google to Take Notice" and pretzel patents

U.S. 1 went from "Creativity at Work" on Jan. 2 to "Pretzels & Profits" on Jan. 9. At page 6 of the Jan. 9 issue, one finds a short article "Getting Google to Take Notice," which immediately discussed Google's "sandbox."

The article also talked about the significance of incoming links: "The more sites that link to yours, the higher your rating on Google will be."

Under the heading "Use Good Key Words," the article also notes: "Statistics show that very few people search page two of Google, so the higher up you are, the better." Of course, the results of a Google search are for the SAME keywords, so that the advice of "use good key words" does not help one with getting on page 1 of a Google results search. Thus, the advice is a bit of a non sequitur.

In fact, for multiple posts of the same article, copied by different people, one can find results appearing on different pages of a Google results search, so that "which page a hit is on" has NOTHING to do with content, but mostly everything to do with the ranking of the site providing the content. In the science business, this is like people assigning more credibility to a journal article in Science than one in say, Materials Research Bulletin. "Which journal an article is in" becomes a proxy for "how good the article is," somewhat like "which page a hit is on" becomes a proxy for "how good the hit is." This thinking has a lot of problems.

In the patent business, one does not have anything like a "journal hierarchy" or an "internet site hierarchy", so that one is forced to make a decision for oneself on the merits of a given patent.

The U.S. 1 article does say: "It is great if your site can come to be viewed as a hub or authority site." In the patent business, the mere issuance of a patent does give the content of a patent an imprimatur. Employees of the U.S government examined the application and found it worthy of becoming a patent.

Page 9 discusses the New Jersey judiciary's JEFIS electonic filing system.

And, returning to the cover story of the 9 Jan. "N.J.1," page 36 has a brief note titled "Pretzels and Patents." Talking about a "wall of patents" of Warren Wilson, the article states:

In a competitive business, he [Wilson] says, the patents have come in handy more times than he can count. In the case of the pretzel shapes [Wilson has patented three sizes], the patents probably limited choices of Nonni's Food Company, a large Chicago snack manufacturer, when it launched an upscale dipping pretzel competitor in July.

Nonni's Pretzel Flatz apparently compete with Wilson's Pretzel Crisps. The article forecasts doom for the Flatz "because Nonni's was not able to go with the twisty shape long associated with the pretzel thanks to his patents."


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