Monday, January 29, 2007

How not to cover an ice safety story

Beyond certain coverage lapses by California newspapers (in the recent Qualcomm case and in stem cells), one notes an interesting problem in Wisconsin, wherein a reporting crew did themselves in-->

TV News Truck Falls Through Ice Into Big Muskego Lake

Muskego fire crews say the driver of a CBS 58 live truck unknowingly drove from a boat launch down a channel into Big Muskego Lake. The news crew was working on a story about ice safety.

Thanks to an IPBiz reader in Mercer.


Blogger said...

I was under the impression that the average starting salary was far below that. Am I looking at the wrong source?
It looks like the starting salary is more like $38,400.

9:48 PM  
Blogger Lawrence B. Ebert said...

Radio 620 WTMJ reported on the fate of the truck:

Two days after an employee of a local television station crashed the station's live truck into the ice in Big Muskego Lake, crews have finally pulled the truck from the icy water.

The station was at the lake to do a story about the dangers of thin ice. The driver apparently didn't realize that she was on water. She thought that she was driving on a road to the lake.

She wasn't hurt during the incident.
"To my knowledge she thought this was a road that led out to the lake, so she was unaware that she was on a channel to the lake," said Fire Chief Carl Wojnowski. He states the driver was alone and was able to jump to safety before the truck went under.

Nearly two-dozen ice recovery workers are involved in pulling the vehicle from the lake this morning.

5:00 PM  

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