Tuesday, July 11, 2006

Design in some "accidents" to the innovation process?

Robert D. Austin gives as examples of accidental innovation: anesthesia, cellophane, cholesterol lowering drugs, cornflakes, dynamite, the ice cream soda, Ivory soap, NutraSweet (and several other artificial sweeteners), nylon, penicillin, photography, rayon, PVC, smallpox vaccine, stainless steel, Teflon. The list is a lot longer, but this gives you an idea.

Austin says: You might want to design in some "accidents," and you'd want to nurture your capability for "selective retention"—your ability to know what to throw away and what to keep.

[IPBiz: ?]

[IPBiz post 1766]


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