Monday, June 12, 2006

Jaffe/Lerner book title mocked

Ryan McGreal: A quick search on Amazon turned up the following punctilious titles:

Innovation and Its Discontents: How Our Broken Patent System is Endangering Innovation and Progress, and What to Do About It, by Adam B. Jaffe and Josh Lerner, who must be thankful that our patent system doesn't extend to algorithms for titling books


So as a corrective measure, I'm going to write a book to help prevent more of the same. I'll call it Stupid Book Titles: How The Publishing Industry Lost Its Imagination and What To Do About It.

IPBiz: Imagine what McGreal might have said if he read the contents of the Jaffe/Lerner book!


Blogger Steve Reiss said...

That book was aweful and typical antipatent diatribe.

7:50 PM  

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