Friday, March 31, 2006

Forbes on low points for Apple Computer

Forbes discusses some high, and low, points for Apple.

In the negative:

Sometimes, Apple’s setbacks were plain bad luck, [IPBiz: ??, maybe there were tangible reasons for the failure] as in the case of the Newton--a handheld computer released a few years before the world was ready for it. When the public finally was ready to use personal digital assistants, the folks at Palm were the ones that benefited.

On occasion, Apple has limited its own success by setting up elitist or exclusive barriers to its products. It famously refused to license its Mac operating system until it was clear that it was getting clobbered by a combination of Microsoft and Intel. When Apple finally attempted to open up, the PC market yawned.

Named after Steve Jobs’ daughter, the Lisa computer was the company’s first product that combined a graphical user interface with a mouse. It was an innovative idea in 1983, but the $10,000 price tag and lumbering pace led to failure. Apple reportedly buried tons of unsold Lisa stock at a Utah landfill.

Would you call a 15.5-pound computer portable? Most consumers didn't either. The $6,500 machine the company introduced in 1989 found few takers. But Apple rethought the computer’s design, and by 1991 it came up with the PowerBook, which remains the standard in laptop design.


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